Optical Retailing

Distribution Network

We cover 1500 active accounts or approximately 1850 outlets for the whole of Indonesia. In addition to headquarter in Jakarta, we have 3 representative offices in Surabaya, Semarang dan Medan. In 1996, we set up Alphamari, a lens distribution company in Kuala Lumpur, to cover the Malaysian market. In 1999, we appointed Vision 99, to distribute Rodenstock lenses in the Singaporean region.

Various products which were distributed by Timur Raya Lestari Group :

• Frames: Rodenstock, Cerruti, Reebok and other branded frames.
• Lens: Rodenstock
• Optical & Surgical Instruments: Canon, Inami, Weco, Mentor, Volk, Teufel
• Contact Lens: Geflex, Coloured Contact Lens and Disposable

Product Management

For products with good prospects, we add value through marketing. Some of our marketing activities are advertising in some magazines, create brochure and Rodenstock Seminar. In Instrumentation, we offer financing and installment options as well as after sales services.